{"id":485,"date":"2024-01-17T09:39:18","date_gmt":"2024-01-17T00:39:18","guid":{"rendered":"https:\/\/cpads.neocoms.co.kr\/cn\/?p=485"},"modified":"2026-05-20T13:51:51","modified_gmt":"2026-05-20T04:51:51","slug":"%ec%83%81%ed%92%88%ea%b4%91%ea%b3%a0-%ec%9d%b4%eb%a0%87%ea%b2%8c-%ec%84%a4%ec%a0%95%ed%95%b4%eb%b3%b4%ec%84%b8%ec%9a%944","status":"publish","type":"post","link":"https:\/\/cpads.neocoms.co.kr\/cn\/trends\/03","title":{"rendered":"\u6625\u8282\u5b63\u8d8b\u52bf\uff1a\u706b\u7bad\u914d\u9001\u7bc7"},"content":{"rendered":"\n

洞察新闻将基于上一年度的实际趋势，分析春节期间酷澎内部的趋势变化，为您详细介绍各行业的推荐事项！<\/p>\n\n\n\n

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洞察摘要
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✅ 火箭配送春节季趋势
✅ 火箭配送各品类定制化广告策略<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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火箭配送的交易额几乎保持不变！<\/h2>\n\n\n\n
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我们先来看看包括火箭配送和卖家火箭在内的火箭配送趋势吧！

春节期间总体交易额没有明显变化，保持在平时水平。预计春节期间持续运作广告非常重要。<\/p>\n\n\n\n

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实际上，春节当周增投预算的广告客户在节前\/节后的交易额平均上涨了+23%；而关闭广告的广告客户的交易额则下跌了-15%。

交易额保持相对稳定，存在销售额增长的机会，因此持续运作广告可以成为重要因素。<\/p>\n\n\n\n

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另一个机会正是平均CPC单价的下降！春节当周之后，平均CPC相比节前有所下降，可以用更少的金额执行广告活动（*相比于W-1，W+1的CPC增减率为-4.5%）。如果在春节期间保持或增加广告活动预算，预计春节后即可利用较低的CPC执行高效的广告活动。<\/p>\n\n\n\n

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*期间：2023年\/<\/em>基准：每周酷澎总体广告活动平均CPC<\/p>\n\n\n\n

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洞察新闻将基于上一年度的实际趋势，分析春节期间酷澎内部的趋势变化，为您详细介绍各行业的推荐事项！ 洞察摘要✅ 火箭配送春节季趋势✅ 火箭配送各品类定制化广告策略 火箭配送的交易额几乎保持不变！ 我们先来看看包括火箭配送和卖家火箭在内的火箭配送趋势吧！ 春节期间总体交易额没有明显变化，保持在平时水平。预计春节期间持续运作广告非常重要。 实际上，春节当周增投预算的广告客户在节前\/节后的交易额平均上涨了+23%；而关闭广告的广告客户的交易额则下跌了-15%。 交易额保持相对稳定，存在销售额增长的机会，因此持续运作广告可以成为重要因素。 另一个机会正是平均CPC单价的下降！春节当周之后，平均CPC相比节前有所下降，可以用更少的金额执行广告活动（*相比于W-1，W+1的CPC增减率为-4.5%）。如果在春节期间保持或增加广告活动预算，预计春节后即可利用较低的CPC执行高效的广告活动。 *期间：2023年\/基准：每周酷澎总体广告活动平均CPC 火箭配送各å“<\/p>\n","protected":false},"author":1,"featured_media":15087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,114,12],"tags":[69,75],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-trends","category-p-trends-2","category-p-knowledge","tag-69","tag-75"],"_links":{"self":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":7,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"predecessor-version":[{"id":40798,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/485\/revisions\/40798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media\/15087"}],"wp:attachment":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}