{"id":484,"date":"2024-01-17T09:39:14","date_gmt":"2024-01-17T00:39:14","guid":{"rendered":"https:\/\/cpads.neocoms.co.kr\/cn\/?p=484"},"modified":"2026-05-20T13:50:06","modified_gmt":"2026-05-20T04:50:06","slug":"%ec%83%81%ed%92%88%ea%b4%91%ea%b3%a0-%ec%9d%b4%eb%a0%87%ea%b2%8c-%ec%84%a4%ec%a0%95%ed%95%b4%eb%b3%b4%ec%84%b8%ec%9a%943","status":"publish","type":"post","link":"https:\/\/cpads.neocoms.co.kr\/cn\/trends\/02","title":{"rendered":"\u6625\u8282\u5b63\u8d8b\u52bf\uff1a\u7535\u5546\u5e73\u53f0\u7bc7"},"content":{"rendered":"\n

本期洞察新闻将聚焦春节期间酷澎电商平台的商业趋势，带大家了解不同行业的定制化建议。<\/p>\n\n\n\n

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洞察摘要
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✅ 电商平台春节季趋势
✅ 电商平台各行业定制化广告策略<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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电商平台卖家请注意！春节趋势是什么？<\/h2>\n\n\n\n
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为电商平台卖家准备的趋势洞察有哪些呢？

春节长假期间，电商平台的交易额趋势相比中秋跌幅不大且呈现快速恢复的趋势。虽然春节前一周的交易额降至最低，但在春节当周交易额已经开始恢复，因此建议不要关闭广告，持续投放。<\/p>\n\n\n\n

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春节当周持续投放广告时，尤其是增投预算的广告客户，节前\/节后交易额平均上涨了+6%；而关闭广告（OFF）时，交易额则大幅下降至-31%。

与火箭配送相同，节后降低的CPC单价会维持3周，不要错过快速恢复的电商平台交易额趋势，尝试更高效地运作广告吧！<\/p>\n\n\n\n

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本期洞察新闻将聚焦春节期间酷澎电商平台的商业趋势，带大家了解不同行业的定制化建议。 洞察摘要✅ 电商平台春节季趋势✅ 电商平台各行业定制化广告策略 电商平台卖家请注意！春节趋势是什么？ 为电商平台卖家准备的趋势洞察有哪些呢？ 春节长假期间，电商平台的交易额趋势相比中秋跌幅不大且呈现快速恢复的趋势。虽然春节前一周的交易额降至最低，但在春节当周交易额已经开始恢复，因此建议不要关闭广告，持续投放。 春节当周持续投放广告时，尤其是增投预算的广告客户，节前\/节后交易额平均上涨了+6%；而关闭广告（OFF）时，交易额则大幅下降至-31%。 与火箭配送相同，节后降低的CPC单价会维持3周，不要错过快速恢复的电商平台ä<\/p>\n","protected":false},"author":1,"featured_media":15089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,114,12],"tags":[69,75],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-trends","category-p-trends-2","category-p-knowledge","tag-69","tag-75"],"_links":{"self":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":5,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":40795,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/484\/revisions\/40795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media\/15089"}],"wp:attachment":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}