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酷热品趋势<\/p>\n\n\n\n

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生活卫生用品篇<\/p>\n<\/div><\/div>\n\n\n\n

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夏季时常发生突如其来的天气变化。即便是微小的天气变化也会使顾客的购买模式发生改变，因此7月至8月需要制定同时考虑酷暑和暴雨的策略<\/strong>。 <\/p>\n\n\n\n

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本期将为您介绍闷热夏季里顾客集中关注的生活卫生用品<\/strong>，尤其是防虫商品和洗涤剂类商品的主要特点。<\/p>\n\n\n\n
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☀️ 夏季搜索量飙升的关键词是什么？<\/h2>\n\n\n\n
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闷热的夏季，人们越来越关注防范肆虐害虫的商品。从害虫管理品类夏季的搜索量来看，蚊子相关的关键词比4月增长了180%，7月有急剧增加<\/strong>的趋势。尤其是驱蚊器、驱虫器、捕虫器、驱避剂、一键式蚊帐<\/strong> 等关键词尤为突出。

此外，洗涤剂品类在夏季的需求也非常明显。代表性的“漂白水”<\/strong> 关键词相较于4月7月增长了44%<\/strong>，马桶清洁剂、洗衣机槽清洁剂<\/strong> 等与卫生、清洁相关的关键词也呈现高搜索量。 <\/p>\n\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
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📈 新晋的销售核心单品 <\/h2>\n\n\n\n
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针对夏季生活卫生相关用品，请参考搜索量和销售额同时上升<\/strong>的主要品类核心单品的特点！<\/strong><\/p>\n\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
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🎁 复购率高的商品是什么？<\/h2>\n\n\n\n
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在清洁洗涤剂品类中，复购顾客拉动总体销售额的比重偏高。尤其是马桶清洁剂、浴室清洁剂的部分商品群，新顾客和复购顾客反复购买同一品牌商品的概率高达60~70%<\/strong>。<\/p>\n\n\n\n
<\/div><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
夏季时常发生突如其来的天气变化。即便是微小的天气变化也会使顾客的购买模式发生改变，因此7月至8月需要制定同时考虑酷暑和暴雨的策略。本期将为您介绍闷热夏季里顾客集中关注的生活卫生用品，尤其是防虫商品和洗涤剂类商品的主要特点。 ☀️ 夏季搜索量飙升的关键词是什么？闷热的夏季，人们越来越关注防范肆虐害虫的商品。从害虫管理品类夏季的搜索量来看，蚊子相关的关键词比4月增长了180%，7月有急剧增加的趋势。尤其是驱蚊器、驱虫器、捕虫器、驱避剂、一键式蚊帐等关键词尤为突出。此外，洗涤剂品类在夏季的需求也非常明显。代表性的“漂白水” 关键词相较于4月7月增长了44%，马桶清洁剂、洗衣机槽清洁剂等与卫生、清洁相关的关键词也呈现高搜索量。 📈 新晋的销售核心单品针对夏季生活卫生相关用品，请参考搜索量和销售额同时上升的主要品类核心单品的特点！ 🎁 复购率高的商品是什么？在清洁洗涤剂品类中，复购顾客拉动总体销售额的比重偏高。尤其是马桶清洁剂、浴室清洁剂的部分商品群，<\/p>\n","protected":false},"author":1,"featured_media":37941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113,15,12],"tags":[68,73,81,270,269,244,271],"class_list":["post-37940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-trends-1","category-p-trends","category-p-knowledge","tag-68","tag-73","tag-81","tag-270","tag-269","tag-244","tag-271"],"_links":{"self":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/37940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/comments?post=37940"}],"version-history":[{"count":4,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/37940\/revisions"}],"predecessor-version":[{"id":40849,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/37940\/revisions\/40849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media\/37941"}],"wp:attachment":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media?parent=37940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/categories?post=37940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/tags?post=37940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}