{"id":14858,"date":"2024-04-30T01:13:06","date_gmt":"2024-04-29T16:13:06","guid":{"rendered":"https:\/\/cpads.neocoms.co.kr\/cn\/?p=14858"},"modified":"2026-04-15T11:14:39","modified_gmt":"2026-04-15T02:14:39","slug":"%ec%95%84%ec%bc%80%ec%9d%b4-%ec%97%85%ed%94%84%eb%a1%a0%ed%8a%b8-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8%ec%9c%bc%eb%a1%9c-%ec%9e%a5%ea%b8%b0%ec%a0%81%ec%9d%b8-%ea%b3%84%ed%9a%8d%ea%b3%bc-%ed%92%80","status":"publish","type":"post","link":"https:\/\/cpads.neocoms.co.kr\/cn\/blog\/46","title":{"rendered":"[akei] \u901a\u8fc7 Upfront \u8ba1\u5212\u4f53\u9a8c\u957f\u671f\u89c4\u5212\u4e0e\u5168\u6f0f\u6597\u8425\u9500\u7684\u534f\u540c\u6548\u679c"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"205\" height=\"76\" src=\"https:\/\/cpads.neocoms.co.kr\/cn\/wp-content\/uploads\/sites\/2\/2024\/04\/akei-logo.png\" alt=\"\" class=\"wp-image-39139\"\/><\/figure>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u4e00\u5bb6\u4ee5\u5a92\u4f53\u7535\u5546\u4e3a\u80cc\u666f\u3001\u4e3b\u8981\u751f\u4ea7\u751f\u6d3b\u7528\u54c1\u7684\u516c\u53f8\u3002\u516c\u53f8\u6839\u636e\u751f\u6d3b\u7528\u54c1\u7684\u5356\u70b9\uff0c\u5728\u591a\u4e2a\u5e73\u53f0\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u5176\u4e2d\u5728\u6700\u5927\u7684\u6d41\u901a\u6e20\u9053\u9177\u6f8e\u4e0a\uff0c\u4ee5\u201cakei\u201d\u54c1\u724c\u4e3a\u6838\u5fc3\u8fdb\u884c\u8fd0\u8425\u3002<\/p>\n\n\n\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#fffdfd\">\n<p class=\"has-text-align-center has-black-color has-text-color has-background has-link-color wp-elements-1 wp-block-paragraph\" style=\"background-color:#f6fafe;font-size:1.3em;font-style:normal;font-weight:500\"><em>\u201c\u53c2\u4e0e Upfront \u8ba1\u5212\u540e\uff0c\u4ea4\u6613\u989d\u540c\u6bd4\u589e\u957f\u4e863\u500d\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u201c\u53c2\u4e0e Upfront \u8ba1\u5212\u540e\uff0c\u4ea4\u6613\u989d\u540c\u6bd4\u589e\u957f\u4e863\u500d\u3002\u201d<\/h2>\n\n\n\n<div style=\"height:1.2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c2\u4e0e Upfront \u8ba1\u5212\u7684\u80cc\u666f \u4e3a\u4e86\u79ef\u6781\u5c1d\u8bd5\u65b0\u63a8\u51fa\u6d4b\u8bd5\u9879\u76ee\u7684\u529f\u80fd\u548c\u5236\u5ea6\u5c42\u9762\u7684\u5185\u5bb9\uff0c\u516c\u53f8\u51b3\u5b9a\u53c2\u4e0e Upfront \u8ba1\u5212\u3002\u540c\u65f6\uff0c\u516c\u53f8\u5c06\u9177\u6f8e\u6e20\u9053\u7684\u76ee\u6807\u8bbe\u5b9a\u4e3a\u6700\u5927\u5316\u83b7\u53d6\u5ba2\u6237\uff0c\u5e76\u8ba4\u4e3a\u901a\u8fc7\u5229\u7528Upfront\u63d0\u4f9b\u7684\u9177\u6f8e\u5185\u5404\u79cd\u5185\u5bb9\u3001\u529f\u80fd\u3001\u4eba\u529b\u8d44\u6e90\u548c\u57fa\u7840\u8bbe\u65bd\uff0c\u4e00\u5b9a\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u56e0\u6b64\u5f00\u59cb\u53c2\u4e0e\u8be5\u8ba1\u5212\u3002<\/p>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5546\u54c1\u5e7f\u544a \u00b7 \u54c1\u724c\u5173\u952e\u8bcd\u5e7f\u544a \u00b7 \u5ba2\u6237\u5b9a\u5411\u89c6\u9891\u5e7f\u544a<\/h2>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"329\" height=\"327\" src=\"https:\/\/cpads.neocoms.co.kr\/cn\/wp-content\/uploads\/sites\/2\/2024\/04\/akei-product.png\" alt=\"\" class=\"wp-image-39140\" srcset=\"https:\/\/cpads.neocoms.co.kr\/cn\/wp-content\/uploads\/sites\/2\/2024\/04\/akei-product.png 329w, https:\/\/cpads.neocoms.co.kr\/cn\/wp-content\/uploads\/sites\/2\/2024\/04\/akei-product-300x298.png 300w, https:\/\/cpads.neocoms.co.kr\/cn\/wp-content\/uploads\/sites\/2\/2024\/04\/akei-product-150x150.png 150w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u53c2\u4e0eUpfront\u7684\u8fc7\u7a0b\u4e2d\uff0c\u516c\u53f8\u5728\u9177\u6f8e\u5185\u5b9e\u65bd\u4e86 Full-Funnel\uff08\u5168\u6f0f\u6597\uff09\u8425\u9500\uff0c\u5e76\u5728\u5916\u90e8\u8425\u9500\u5185\u5bb9\u3001\u9884\u7b97\u4ee5\u53ca\u5546\u54c1\u8be6\u60c5\u9875\u7b49\u65b9\u9762\u83b7\u5f97\u4e86\u4f18\u5316\u652f\u6301\uff0c\u56e0\u6b64\u80fd\u591f\u5728\u957f\u671f\u5c42\u9762\u5b9e\u73b0\u66f4\u52a0\u4f18\u5316\u7684\u8425\u9500\u7b56\u7565\u3002\u9177\u6f8eMedia Group \u7684Upfront\u8ba1\u5212\uff0c\u88ab\u8ba4\u4e3a\u662f\u5728\u5408\u7406\u5e7f\u544a\u9884\u7b97\u5185\uff0c\u4ee5\u957f\u671f\u89c4\u5212\u8fdb\u884c\u6700\u6709\u6548\u3001\u6700\u79ef\u6781\u5e7f\u544a\u8fd0\u8425\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"font-size:1.3em\"><strong>2023\u5e74\u53c2\u4e0eUpfront\u540e\u7684\u9500\u552e\u53d8\u5316<\/strong><\/p>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ads.coupang.com\/img\/akei-graph1.png\" alt=\"\uc544\ucf00\uc774 \uadf8\ub798\ud504\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u53c2\u4e0eUpfront\u8ba1\u5212\u540e\uff0c\u4ea4\u6613\u989d\u8f83\u4e0a\u4e00\u5e74\u589e\u957f3\u500d\u3002<br>\u4e3a\u4e86\u5b9e\u73b0\u957f\u671f\u89c4\u5212\u548c\u66f4\u5927\u7684\u9500\u552e\u589e\u957f\uff0c\u516c\u53f8\u4e5f\u8ba1\u5212\u5728 2024\u5e74\u7ee7\u7eed\u53c2\u4e0eUpfront\u8ba1\u5212\u3002<\/p>\n\n\n\n<div style=\"height:1.5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-size:1em\">* \u4ee5\u4e0a\u5185\u5bb9\u57fa\u4e8e\u5b9e\u9645\u5e7f\u544a\u5ba2\u6237\u6848\u4f8b\u5206\u6790\uff0c\u5e7f\u544a\u6548\u679c\u53ef\u80fd\u4f1a\u56e0\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u3001\u5546\u54c1\u60c5\u51b5\u53ca\u5e02\u573a\u73af\u5883\u7b49\u56e0\u7d20\u800c\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f6fafe;font-size:1.4em\">\ud83d\udcac <strong>Seller&#8217;s words<\/strong><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f6fafe;font-size:1.2em\">\u5728\u53c2\u4e0eUpfront\u7684\u8fc7\u7a0b\u4e2d\uff0c\u53ea\u8981\u6709\u65b0\u7684\u529f\u80fd\u6216\u5236\u5ea6\u63a8\u51fa\uff0c\u90fd\u4f1a\u4f18\u5148\u4e3a\u6211\u4eec\u8fdb\u884c\u8bbe\u7f6e\uff0c\u540c\u65f6\u5728\u4e0e\u76f8\u5173\u90e8\u95e8\u534f\u4f5c\u6c9f\u901a\u65f6\u4e5f\u66f4\u52a0\u76f4\u63a5\u987a\u7545\u3002\u6211\u8ba4\u4e3a\u6b63\u662f\u8fd9\u4e9b\u652f\u6301\uff0c\u624d\u8ba9\u6211\u4eec\u80fd\u591f\u5b9e\u73b0\u5982\u4eca\u7684\u6210\u957f\u3002\u6b64\u5916\uff0c\u5728Upfront\u8fc7\u7a0b\u4e2dPoint\uff08\u79ef\u5206\uff09 \u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u7531\u4e8e\u5e7f\u544a\u6d4b\u8bd5\u9700\u8981\u6295\u5165\u8f83\u591a\u6210\u672c\uff0c\u901a\u8fc7\u8fd9\u4e9b\u79ef\u5206\u53ef\u4ee5\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u62b5\u6d88\u8d39\u7528\u3002<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f6fafe;font-size:1.2em\">&#8211; YBK Corporation\u80a1\u4efd\u6709\u9650\u516c\u53f8 \u56fd\u8d24\u4fca \u603b\u7ecf\u7406 &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u662f\u4e00\u5bb6\u4ee5\u5a92\u4f53\u7535\u5546\u4e3a\u80cc\u666f\u3001\u4e3b\u8981\u751f\u4ea7\u751f\u6d3b\u7528\u54c1\u7684\u516c\u53f8\u3002\u516c\u53f8\u6839\u636e\u751f\u6d3b\u7528\u54c1\u7684\u5356\u70b9\uff0c\u5728\u591a\u4e2a\u5e73\u53f0\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u5176\u4e2d\u5728\u6700\u5927\u7684\u6d41\u901a\u6e20\u9053\u9177\u6f8e\u4e0a\uff0c\u4ee5\u201cakei\u201d\u54c1\u724c\u4e3a\u6838\u5fc3\u8fdb\u884c\u8fd0\u8425\u3002 \u201c\u53c2\u4e0e Upfront \u8ba1\u5212\u540e\uff0c\u4ea4\u6613\u989d\u540c\u6bd4\u589e\u957f\u4e863\u500d\u3002\u201d \u201c\u53c2\u4e0e Upfront \u8ba1\u5212\u540e\uff0c\u4ea4\u6613\u989d\u540c\u6bd4\u589e\u957f\u4e863\u500d\u3002\u201d \u53c2\u4e0e Upfront \u8ba1\u5212\u7684\u80cc\u666f \u4e3a\u4e86\u79ef\u6781\u5c1d\u8bd5\u65b0\u63a8\u51fa\u6d4b\u8bd5\u9879\u76ee\u7684\u529f\u80fd\u548c\u5236\u5ea6\u5c42\u9762\u7684\u5185\u5bb9\uff0c\u516c\u53f8\u51b3\u5b9a\u53c2\u4e0e Upfront \u8ba1\u5212\u3002\u540c\u65f6\uff0c\u516c\u53f8\u5c06\u9177\u6f8e\u6e20\u9053\u7684\u76ee\u6807\u8bbe\u5b9a\u4e3a\u6700\u5927\u5316\u83b7\u53d6\u5ba2\u6237\uff0c\u5e76\u8ba4\u4e3a\u901a\u8fc7\u5229\u7528Upfront\u63d0\u4f9b\u7684\u9177\u6f8e\u5185\u5404\u79cd\u5185\u5bb9\u3001\u529f\u80fd\u3001\u4eba\u529b\u8d44\u6e90\u548c\u57fa\u7840\u8bbe\u65bd\uff0c\u4e00\u5b9a\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u56e0\u6b64\u5f00\u59cb\u53c2\u4e0e\u8be5\u8ba1\u5212\u3002 \u5546\u54c1\u5e7f\u544a \u00b7 \u54c1\u724c\u5173\u952e\u8bcd\u5e7f\u544a \u00b7 \u5ba2\u6237\u5b9a\u5411\u89c6\u9891\u5e7f\u544a \u5728\u53c2\u4e0eUpfront\u7684\u8fc7\u7a0b\u4e2d\uff0c\u516c\u53f8\u5728\u9177\u6f8e\u5185\u5b9e\u65bd\u4e86 Full-Funnel\uff08\u5168\u6f0f\u6597\uff09\u8425\u9500\uff0c\u5e76\u5728\u5916\u90e8\u8425\u9500\u5185\u5bb9\u3001\u9884\u7b97\u4ee5\u53ca\u5546\u54c1\u8be6\u60c5\u9875\u7b49\u65b9\u9762\u83b7\u5f97\u4e86\u4f18\u5316\u652f\u6301\uff0c\u56e0\u6b64\u80fd\u591f\u5728\u957f\u671f\u5c42\u9762\u5b9e\u73b0\u66f4\u52a0\u4f18\u5316\u7684\u8425\u9500\u7b56\u7565\u3002\u9177\u6f8eMedia Group \u7684Upfront\u8ba1\u5212\uff0c\u88ab\u8ba4\u4e3a\u662f\u5728\u5408\u7406\u5e7f\u544a\u9884\u7b97\u5185\uff0c\u4ee5\u957f\u671f\u89c4\u5212\u8fdb\u884c\u6700\u6709\u6548\u3001\u6700\u79ef\u6781\u5e7f\u544a\u8fd0\u8425\u7684\u4e00\u79cd\u65b9\u5f0f\u3002 2023\u5e74\u53c2\u4e0eUpfront\u540e\u7684\u9500\u552e\u53d8\u5316 \u53c2\u4e0eUpfront\u8ba1\u5212\u540e\uff0c\u4ea4\u6613\u989d\u8f83\u4e0a\u4e00\u5e74\u589e\u957f3\u500d\u3002\u4e3a\u4e86\u5b9e\u73b0\u957f\u671f\u89c4\u5212\u548c\u66f4\u5927\u7684\u9500\u552e\u589e\u957f\uff0c\u516c\u53f8\u4e5f\u8ba1\u5212\u5728 2024\u5e74\u7ee7\u7eed\u53c2\u4e0eUpfront\u8ba1\u5212\u3002 * \u4ee5\u4e0a\u5185\u5bb9\u57fa\u4e8e\u5b9e\u9645\u5e7f\u544a\u5ba2\u6237\u6848\u4f8b\u5206\u6790\uff0c\u5e7f\u544a\u6548\u679c\u53ef\u80fd\u4f1a\u56e0\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u3001\u5546\u54c1\u60c5\u51b5\u53ca\u5e02\u573a\u73af\u5883\u7b49\u56e0\u7d20\u800c\u6709\u6240\u4e0d\u540c\u3002 \ud83d\udcac Seller&#8217;s words \u5728\u53c2\u4e0eUpfront\u7684\u8fc7\u7a0b\u4e2d\uff0c\u53ea\u8981\u6709\u65b0\u7684\u529f\u80fd\u6216\u5236\u5ea6\u63a8\u51fa\uff0c\u90fd\u4f1a\u4f18\u5148\u4e3a\u6211\u4eec\u8fdb\u884c\u8bbe\u7f6e\uff0c\u540c\u65f6\u5728\u4e0e\u76f8\u5173\u90e8\u95e8\u534f\u4f5c\u6c9f\u901a\u65f6\u4e5f\u66f4\u52a0\u76f4\u63a5\u987a\u7545\u3002\u6211\u8ba4\u4e3a\u6b63\u662f\u8fd9\u4e9b\u652f\u6301\uff0c\u624d\u8ba9\u6211\u4eec\u80fd\u591f\u5b9e\u73b0\u5982\u4eca\u7684\u6210\u957f\u3002\u6b64\u5916\uff0c\u5728Upfront\u8fc7\u7a0b\u4e2dPoint\uff08\u79ef\u5206\uff09 \u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u7531\u4e8e\u5e7f\u544a\u6d4b\u8bd5\u9700\u8981\u6295\u5165\u8f83\u591a\u6210\u672c\uff0c\u901a\u8fc7\u8fd9\u4e9b\u79ef\u5206\u53ef\u4ee5\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u62b5\u6d88\u8d39\u7528\u3002 &#8211; YBK Corporation\u80a1\u4efd\u6709\u9650\u516c\u53f8 \u56fd\u8d24\u4fca \u603b\u7ecf\u7406 &#8211;<\/p>\n","protected":false},"author":3,"featured_media":14860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,117],"tags":[61,67,55,62,54,56,51],"class_list":["post-14858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-p-new","category-p-coupang-news-3","tag-61","tag-67","tag-55","tag-62","tag-54","tag-56","tag-51"],"_links":{"self":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/14858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/comments?post=14858"}],"version-history":[{"count":6,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/14858\/revisions"}],"predecessor-version":[{"id":39146,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/posts\/14858\/revisions\/39146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media\/14860"}],"wp:attachment":[{"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/media?parent=14858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/categories?post=14858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpads.neocoms.co.kr\/cn\/wp-json\/wp\/v2\/tags?post=14858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}